FBL Financial Group, Inc. is a holding company, which engages in the sale of individual life insurance and annuity products. It operates through the following segments: Annuity, Life Insurance, and Corporate and Other. The Annuity segment is consists of fixed rate and indexed annuities and supplementary contracts. The Life Insurance segment is the whole life, term life, and universal life policies which provides benefits upon the death of the insured and may allow the client to build cash value on a tax-deferred basis. The Corporate and Other segment includes advisory services, marketing and distribution services, leasing services with affiliates, closed blocks of variable annuity, interest expense, and investments and related investment income. The company was founded in October 1993 and is headquartered in West Des Moines, IA.